The Art of being Creative
The creative mind can be one of a struggle at times, especially in a world of social media and content creation. Marketing and the creative mind are deeply interconnected. Let’s break it down:
Marketing by definition is the process of promoting, selling, and distributing a product or service. Marketing at it’s core has 5 key items
Understanding the customer
Creating value
Communicating effectively
Building relationships
Driving actions
There are strategies like advertising, branding, content creation, digital marketing, market research and lots more..
When describing a Creative Mind, these individuals have some key factors that make them think differently, these include:
Thinking outside the box
Make unexpected connections
Sees opportunity in challenges
Imagines new ideas, visuals, and stories
Solves problems through new and exciting innovated ideas
Being creative is all about being and Original Thinker.
To call yourself a “marketer” you must be able to story tell in a way that others can connect brands with personal experiences and feelings. When you create a story of a brand or a product, the consumer will be able to see themselves using it, they can see the innovation, simplicity, and how the product can better their lifestyle.
Marketers can use create their vision by designing, branding and creating content to drive connection between the product and consumer. With all this, campaign development and creation are all ways to turn a simple idea into a viral sensation or a movement.
Marketing changes all the time, it is a science and strategy behind reaching people. The creative mind is the spark that makes it memorable, human, and powerful.
Together, science and strategy create brands people love, ads people remember and experiences people share.
